The NPD Group has taken First lady Michelle Obama’s campaign encouraging kids to drink more water in a new, opportunistic direction. NPD is advocating that bottled water companies step up their efforts to sell bottled water to kids.
There are so many things wrong with the bottled water industry (sly marketing ploys,oceans of PET’ around the world, etc…) So, I was not surprised to read about the newest marketing tactic being considered by big bottled water: The targeting of kids. According tocspnet.com, the NPD Group, a retail consulting and data firm, has taken First lady Michelle Obama’s campaign encouraging kids to drink more water in a new, opportunistic direction. Darren Seifer, NPD food and beverage industry analyst says bottled water companies should step up their efforts to sell bottled water to kids.
“Beverage companies and retailers can step up and support the effort by promoting the health benefits of drinking water and beverages with little or zero calories to parents and kids.”
